take that, web logs!

From Reuters:

Blogs haven’t displaced media, U.S. study finds
NEW YORK (Reuters) – Web logs, or blogs, may be a powerful new force in U.S. politics but they have not displaced traditional media in terms of information and influence, a study by the Pew Internet & American Life Project revealed on Monday.

Charting the discussion of issues during the 2004 presidential campaign, the study found political blogs — online opinion and information sites — played a similar, but not greater role, as the mainstream media in “creating buzz” around the candidates’ campaigns.

The study dispels the notion that blogs are replacing traditional media as the public’s primary source of information, said Michael Cornfield, a senior research consultant at Pew.

I haven’t had a chance to read the report, but it can be found here. The press release is here.